


ACNE stands for an Ambition to Create Novel
Expressions. Why? Because we believe that for brands to
make transformational change, which the world needs now more
than ever, they need to look to the novel. They need to embrace
the new and original and create the never been seen, heard or
thought of before.
Born out of restless entrepreneurialism, ACNE was founded in
Stockholm in 1996 and ever since we have been exploring where
the novel can take us through our creativity. It’s why in 1998
we created Acne Studios from scratch, a global fashion brand
that is still to this day called London Fashion Week’s most
prolific tastemaker. Or why we built our own global cult
publisher, Acne Paper that is still sold in multiple languages
around the world and displayed in MOMA.
But it’s not about doing the novel, just for the novel's sake.
The most effective ideas are rooted in deep business knowledge,
data and insight. That’s why we’ve partnered with the best
business brains in the world, Deloitte, to form a creative
company like never before.
A company that brings together the power of the world’s largest
business consultancy with the magic from one of the most
creatively diverse businesses on the planet. Because new
problems need novel solutions.
So if you're looking for powerful transformational thinking and
magical creative execution. If you have a curiosity for the new
and original,
we are ready to take your brief.
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