ACNE stands for an Ambition to Create Novel Expressions. Why? Because we believe that for brands to make transformational change, which the world needs now more than ever, they need to look to the novel. They need to embrace the new and original and create the never been seen, heard or thought of before.

Born out of restless entrepreneurialism, ACNE was founded in Stockholm in 1996 and ever since we have been exploring where the novel can take us through our creativity. It’s why in 1998 we created Acne Studios from scratch, a global fashion brand that is still to this day called London Fashion Week’s most prolific tastemaker. Or why we built our own global cult publisher, Acne Paper that is still sold in multiple languages around the world and displayed in MOMA.

But it’s not about doing the novel, just for the novel's sake. The most effective ideas are rooted in deep business knowledge, data and insight. That’s why we’ve partnered with the best business brains in the world, Deloitte, to form a creative company like never before.

A company that brings together the power of the world’s largest business consultancy with the magic from one of the most creatively diverse businesses on the planet. Because new problems need novel solutions.

So if you're looking for powerful transformational thinking and magical creative execution. If you have a curiosity for the new and original, we are ready to take your brief.

Our clients

Our partnerships and Alliances